Brach's® Celebrates the Season with Holiday Favorites, New Candy Cane Formats and Insights from the 2026 Candy Cane Report

As America's No. 1 Candy Cane brand¹, Brach's shares new consumer insights on one of the holiday season's most beloved traditions while introducing new ways to enjoy its iconic candy cane portfolio

KEY POINTS:

• Brach's®, the #1 seasonal sugar candy brand², is introducing Peppermint Candy Cane Ropes, a soft and chewy twist on the iconic Brach's Candy Cane, while Fun Dip® is launching a two-in-one pack candy cane dipping experience. Both offer a fresh take on one of the holiday season's most iconic treats.
• NERDS® is launching Blizzard Punch Juicy Gummy Clusters candy, its first seasonal NERDS Juicy Gummy Clusters candy flavor, featuring a fruity flavor profile and a cool, blizzard-inspired mix of blue and white.
• Brach's 2026 Candy Cane Report spotlights insights into one of the leading holiday treats. Almost 50% of shoppers purchase candy canes³, and Brach's sells approximately 255 million candy canes every year¹ – if placed end to end, they would stretch roughly 2,000 miles short of a trip around the world⁴.

CHICAGO, Nov. 2, 2026 — This holiday season, Brach's®, is helping consumers celebrate the holidays with the candy cane flavors and traditions they know and love, while introducing new ways to bring joy to the season. Alongside the release of its 2026 Candy Cane Report, which explores how consumers shop for and enjoy one of the holiday season's most iconic treats, Brach's is expanding its holiday portfolio with Peppermint Candy Cane Ropes, a soft and chewy take on its classic candy cane. Fun Dip® and NERDS® are also bringing new ways to celebrate with inventive spins on classic candy favorites.